Why Should You Choose Me to Be Your Supervisor?
Benefits of working with Mark Cagle, LPC Supervisor in Texas specializing in private practice
Mark Cagle, LPC Supervisor #71799
Want to Start a Successful Private Practice? I Can Help.
Choosing your supervisor is one of the most important decisions you’ll make as an LPC Associate. I believe there is no better way to learn how to be in private practice than to start a private practice. That being said, there is an exceptional value in having someone guide you who has walked that path.
I offer a unique perspective, as I am not only an experienced Licensed Professional Counselor but am also a website designer and marketing consultant for therapists. I’ve done SEO, managed Google Ads, run FaceBook Ad campaigns, and helped other therapists clarify their marketing to grow their practices.
In addition, I have experience working in a variety of settings, including private practice, inpatient psych, and suicide and crisis work. While my experience in those settings is valuable, I wish I could have started my private practice when I was still an intern, receiving the guidance of a qualified supervisor.
That’s what I have to offer you.
I’ll Help You Create an Awesome Private Practice
There is so much involved in starting a private practice that they simply didn’t teach you in graduate school. From the business side of things to the clinical side, there’s a lot to learn. I can help!
I specialize in helping LPC Associates start in private practice and have helped many clinicians just like you create thriving private practices. I’ll provide you with the resources, support, and guidance you need to get your private practice up and running quickly and smoothly.
I’ve already covered the basics of How to Start a Private Practice as an LPC Associate. This guide provides an overview of the private practice process so that you can get started on the right foot from setting up your business entity to obtaining liability insurance to how to start bringing in clients.
That’s just the beginning of building a successful private practice. You also need a solid business plan and a well-thought-out marketing strategy to really elevate your practice to new heights.
I can help you with all of that and more!
I’ll Help You Create a Winning Business Plan for Your Private Practice
When starting a business, having a good business plan is essential. A business plan helps you to define your business goals and objectives, outlines the strategies you will use to achieve them, and identifies the resources you will need. It also helps you to track your progress and make adjustments as needed.
I will help you create a winning business plan for your private practice that is tailored to your specific goals. Your business plan should include your mission statement and vision, market analysis/research, a marketing plan for how you’re going to reach potential clients (more on this in a moment), a financial plan including your expenses and what you plan to pay yourself, and an operational plan (your ideal schedule) for how your business will be run on a day-to-day basis.
We will also discuss putting systems in place that will allow your new practice to run efficiently. It’s important to answer questions along the route of your client’s journey- from getting in touch with you to scheduling an intake to discharge and termination. You need to have a plan for what to do when a potential client reaches out to you. Have all of your practice documents ready to go for when they select you to be their therapist.
If you choose to work with me, I can provide you with all the paperwork you need to get started- informed consent, practice policies, and even a form to specifically acknowledge your clients are choosing to work with an LPC Associate. I’ve spent hundreds of dollars ensuring these forms are up to snuff, and they’re yours, free as part of your supervision.
Other questions to consider include: How will you communicate with prospective clients? What are your fees for therapy? Do you have all the forms you need and how will the client fill them out or sign them? How should they go about canceling or rescheduling an appointment? Will you keep a credit card on file and when will you charge for the session? We will go through each of these questions (and many more) step-by-step.
Once you have created your business plan, it is important to review it regularly and update it as needed. This will help you to keep track of your progress and make sure that your practice is on track.
I’ll Help You Create an Amazing Marketing Strategy for Your Private Practice
Mention marketing to most therapists and you can see their eyes glaze over; you can almost watch as their life force drains from their bodies. Marketing doesn’t have to be icky, sales-y, or inauthentic. In fact, private practice marketing can (and should) be a fun and creative way to connect with your ideal clients and build relationships with referral sources.
The key to an effective private practice marketing plan is understanding who your ideal client is and what their needs are. Once you know this, you can create a marketing strategy that is focused on attracting these clients to your practice.
Identifying your ideal client is the single most important step in marketing your private practice. Without this key piece of information, you will be marketing to everyone, which is not only ineffective but a huge waste of time and money.
It’s also important to not go too narrow. If you’re overly specific in your marketing, you run the risk of excluding potential clients who may be a good fit for your practice. It can be tricky to balance, and that’s why I’ll help you along the way.
Once we’ve really nailed down who your ideal client is, it’s time to clarify your messaging so that you can reach them. It’s about speaking to their pain and offering them hope. This can be done in many different ways. It’s all about going where your ideal clients are.
Some private practice marketing ideas include:
– Creating a professional website- this is a MUST; no exceptions! (If you don’t want to create an amazing website that will attract clients while you sleep, don’t ask me to be your supervisor.)
– Developing relationships with referral sources- what other professionals do your ideal clients already have a relationship with?
– Creating blog posts and social media content- don’t get bogged down here; good content marketing is about answering your ideal client’s questions
– Hosting workshops and events- what’s a quick win that you can offer your ideal clients, a way for you to show up and be helpful?
– Speaking at local events or groups- who needs to know you’re out there, waiting to help them or help their clients?
Creating a private practice marketing plan is an important part of starting or growing your private practice. By taking the time to understand your ideal clients and develop a strategy for reaching them, you can set your private practice up for success.
With my years of expertise in marketing my own private practice (along with a lot of trial and error), I can help you shortcut the process. I know what works and what doesn’t, and I can help you save time and money by sharing this knowledge with you.
Let Me Help You Grow an Awesome Private Practice
You will need someone who is committed, knowledgeable, and experienced in all of these areas to help you plan out how it’ll look for you. I have years of experience as a therapist entrepreneur and would love the opportunity to show you how to jumpstart your career in private practice.
Hiring a consultant to help you develop a business plan and marketing strategy would cost you hundreds, if not thousands, of dollars. Purchasing the paperwork for your practice can cost hundreds. When you look at all I have to offer as an LPC Supervisor (and I’ve only scratched the surface), it’s a no-brainer for anyone interested in starting a private practice as an LPC Associate. You can schedule a free 30-minute Zoom call below. What are you waiting for?